Stagecoach UK

Its restricted> is this positive or negative?
Sarah advised us to interpret this narrow brief creatively and appreciate how we have many restrictions meaning we wouldn't go off on a tangent. We must fulfil the brief!!!

Brand
-Identify the company
-Identify the consumer
-How do we design for a client/brand/market
-How do we respond to other brands- vital!

Research
-Materials
-Sustainability
-Previous products
-Colours
-Logos
-Target Market
-Subject Matter
-Competitors
-Primary research- bus/interviews
-Stagecoach as a company
-Aims and Mission 

Stagecoach
-Wastage
-Pattern
-Colour
-Durable
-Stain resistant 

Consumer
market is broad- only with age! Build a consumer profile.
Age
Income 
Parent?
What do they care about 
Career/job/retired
Ease/time constraint
Social Background
Cultural Background
Tube vs Bus demographics
Access (disabled/elderly/child)
Where they shop
What they do 
Where they eat out
What they eat
What they wear
Where they shop for clothes
Hair style
Hobbies
Holidays
Pay for extra life luxuries (Sky tv/ wifi etc)
Pets

What do we want our designs to be?
Contemporary
Inviting
Clean
Calming
Spacious
Easy to use and practical
Simple
Interesting/ conversation starter

We have lots do be getting on with as our session with Sarah has been extremely though provoking. It has made me realise that our group brief could be really interesting, especially if we consider our consumer and explore Stagecoach Uk as a brand.