Our meeting with Kit Miles was an eye opener. He advised us to not repeat their previous designs, creating something new and exciting. We need to investigate Stagecoach as a brand and refer back to their mission statement and aims. We learnt that commercial and residential fabrics have different regulations and rub tests.

As a group we sat down and discussed the pros and cons of moquette and leather. We aim to research further into materials for example the history into using faux leather in bus interior and the psychology behind defacing the seats.

Kit made us think about the impact and experience for consumers. We agreed to research into subliminal messages and interactive and tactile touch points in the bus interior.

Moquette VS e-Leather